According to an industry report by Social Media Examiner, 80% of marketers use visual content in their social media marketing strategy. People are visual creatures who are more likely to remember information when served in a visual form.
Businesses are trying to keep up the pace, but not just any visual content will do. Customers love original, useful, and relevant content over stock photos and videos. If you’re using photos you found for free online, it’s time to switch to the real thing.
Using professional photography will take your website and business to the next level of professionalism and visual appeal. Here are 5 great reasons why you should use professional photos on your website and improve your customer experience.
1. Build Your Brand
Visual content is an essential part of your brand identity. Actual photos of your employees, office, and products will help you build a brand your customers will recognize anywhere.
Also, with professional photos, you can control the composition, colors, and content. With stock photos, you have to take what’s offered that may not be in line with your brand.
2. Improve SEO
Besides written content, your website needs visual content, not just for aesthetic reasons, but also for SEO. Optimizing your photos can help your website rank better in search engines and reduce your bounce rate.
Keep in mind that the same stock photos are used by many businesses worldwide. If you use a professional photographer, you can add more personalized and authentic captions and alt text that search engines will recognize as more relevant.
3. Look Professional
If you’re a serious business and brand, you need to understand the importance of photography. Stock photos can scream “unprofessional” and are mostly used by businesses that don’t realize the power of visual content.
Don’t wait until business picks up to start using professional images. Hire a photographer and put them on your website from the very beginning.
4. Make It Visually Appealing
Good photography is the best way to display your products on the business website and all over social media. Visuals help your brand be more visually appealing and as a result, customers will relate to it better.
For example, if you have a fashion store, you want to take individual photos of the clothes and photos of models wearing them. This will allow customers to see how the pieces look like and help them make a purchasing decision.
5. Boost Sales
The ultimate goal of using professional photography on your website is to attract customers and grow your business. If you own a restaurant, you shouldn’t put stock photos of the meals you serve, but hire a photographer to take real pictures instead.
People want to see how your products really look like. Using generic photos will make them doubt you, especially if they don’t get what they were promised on the photos. As a result, they won’t buy from you and take their business elsewhere.
Use Professional Photos to Grow Your Business
If you’ve been using stock photos for your business, it’s time to upgrade your customer’s user experience and make your website more visually appealing.
No matter what business you’re in, having professional photos on your website and social media platforms will help you look more professional, boost your SEO, and grow your business.
Ready to hire your very own professional photographer? Contact me to book your first photoshoot online today.